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By Irene Test

Some websites are for informational purposes only, while others are created for business. Others start out informational and begin making the owner a bit of money. At some point, like any business owner, you may want to sell your website to a new owner, whether because you want to start a new online business or want to pass the ownership duties to a new party. In most cases, a website broker will assist you with selling your online business, but you'll be involved in this process, too. With an online broker, you'll need to decide on a price and provide as many details as possible for the broker to advertise your website and find a buyer.

The main issue when selling any website is how much is it worth. Websites, by themselves, are something virtual, although online businesses make a certain amount each year and, predictably, involve some degree of maintenance. Larger online businesses may even have a staff of employees and an inventory. In this case, the price to sell your website can be calculated from the average revenue it makes and the cost of running it. Other factors like the cost of employing a staff may also be factored in. Typically, this amount comes out to be three to six times the total earnings for the business before interest and taxes.

Once a website broker is involved, a prospectus is drawn to document and back up the selling price for a website. At the same type, reputable internet brokers don't give a site to anyone. When the nature of and hard work behind your business is concerned, the broker attempts to find a match to continue with your intent. In order for a better match in a new owner to be found, you'll need to give the broker some key pieces of information first. This includes statistics for traffic, including growth rates over time, page rank, and the keywords that bring in the most visitors, and financial figures, which can be found in accounting documentation. From this, a broker should be able to create a document listing all information to attract a new buyer.

If you decide to sell a website yourself or with a broker, some type of contract will need to be drawn up once a new owner has been decided. With a website broker, additionally, most of your involvement will be in the early stages, although, once the website is sold and a contract signed, you can decide with the new owner if you'll be available to give any support for your old online business in the future.